Filmmaker Mari Selvaraj has once again captured hearts with poetic sensitivity, this time through a social media announcement that feels more like a verse than a promo. Taking to X (formerly Twitter), he described Cheenikallu, the third single from his upcoming film Bison: Kaalamaadan, as “a lullaby that makes anyone rest through hardship,” offering a moment of pause and healing in a world that’s always rushing.
The song is set to release on September 23, 2025, at 6 PM IST, aligning perfectly with lead actor Dhruv Vikram’s birthday—a strategic move that taps into his steadily rising star power. Fans are already gearing up for a double celebration, anticipating both a soulful track and a tribute to Dhruv’s journey in Tamil cinema. The hashtag #BisonKaalamaadanFromDiwali is trending as excitement builds ahead of the film's Diwali release.
Directed and written by Mari Selvaraj, known for his distinct voice and deeply rooted storytelling, Bison: Kaalamaadan promises to be more than just a sports drama. With a powerful cast led by Dhruv Vikram and Anupama Parameswaran, and backed by strong supporting actors like Lal, Pasupathy, Rajisha Vijayan, and Kalaiyarasan, the film appears poised to blend raw emotion with social commentary—a Mari Selvaraj signature.
Produced by a powerhouse team—Sameer Nair, Deepak Seigal, Pa. Ranjith, and Aditi Anand—the film is a joint venture under Applause Entertainment and Neelam Studios. The musical score by Nivas K. Prasanna is already earning praise for its emotive quality, and Cheenikallu is expected to amplify that acclaim. With Ezhil Arasu K on cinematography and Sakthi Thiru handling the edit, the film is shaping up to be a well-crafted cinematic experience.
With its release slated for October 17, 2025, Bison is set to roar into cinemas this Diwali. And if Cheenikallu is any indication, it’s not just a film about strength on the field—it’s about resilience in life.